Business activity affects the daily lives of all Canadians as they work, spend, save, invest, travel,
and play. It influences jobs, incomes, and opportunities for personal enterprise. Business has a
significant effect on the standard of living and quality of life of Canadians, and on the environment in which they live and which future generations will inherit. Eventually, all students will
encounter the world of business, whether they work in urban or rural areas. They must be prepared to engage in business activity with confidence and competence. Young people need to
understand how business functions, the role it plays in our society, the opportunities it generates, the skills it requires, and the impact it can have on their own lives and on society, today
and in the future.